Why design new fonts?
As a leader in font design (and several large collections of commercial use fonts), we occasionally ask ourselves why we keep making new fonts. The answer is simple: new fonts can give your design a fresh identity. A fresh identity in today’s saturated digital media world is essential to getting people to notice you, a new (or old) face in the crowd.
Look at logos, music albums, online and retail stores, billboards, restaurants, greeting cards, anything packaged. Everything you see around you uses unique, or sometimes recognizable fonts to grab your attention – establish a brand identity – evoke a feeling – or spark a memory of another time or place. Sure, there are tens of thousands of fonts in the world today but, like people, there is always room for more as long as everyone in the world does not go blind!