Why do I need a logo?

Simply put, a logo design can change the way people think about you, your business, or some product or service you are providing.

Have you ever noticed how many logos you see on a daily basis? Until you actually think about creating a logo for yourself, you probably never realized just how much logos impact your daily life. Drive down any street peppered with retailers, restaurants, hospitals, and other businesses and you will begin to notice that everything uses some identifying mark to try and capture peoples attention. Some are just name based, others offer an easily identifiable image or graphic that tells you exactly what they offer. Regardless of what logo they use, the entire purpose is to capture your attention and hopefully get you to remember them in the future.

Still not convinced on just how susceptible you are to the marketing whims of others?

Open your refrigerator or pantry. Check out what you have stored in your bathroom cabinets and drawers. Open your wallet and look at credit cards and receipts. Look at your refrigerator, microwave, stereo, and washer and dryer. Look at the orange juice container you drink from; the razor you shave with; the pen you write with; the phone you talk on. Everything is tagged with logos or names.

Better yet, just walk into a supermarket or Target and you will find yourself surrounded by thousands of company logos, product brand logos, name brand marketing; everything is trying to stand out in order to make you a customer or advocate.

Are you beginning to realize what a brand driven world we live in yet? Well, much of this branding includes a logo.

So, where can you get a logo? You can have a professional service design you one, or you can go the more affordable route and create one yourself using a logo design app like Logo Pop.